The event management industry has grown from a small scale industry serving niche markets to a widespread service that many people make use of for the planning and management of their events. From the consumers’ angle, they need to hire event management companies that have a good portfolio and are well recommended in the market, in order to ensure a good quality event being organized. From the event managers’ point of view, it’s important that they meet the consumers’ criteria and match up to expectations. This includes adding value to their services and augmenting each and every element and aspect of the services they provide. This includes building up a good rapport with customers, hiring and training staff to have the necessary skills required for a job of high responsibility, and ensuring that everyone in the company is friendly and approachable. It also involves having important contacts and good rapports with caterers and with hotels, reception halls etc., as they provide the location for events to take place. In addition to this, event managers should be innovative when it comes to organizing events, and should also be flexible and open to consumers’ ideas and opinions, as satisfying the consumer is very delicate in this line of work and conflict may arise. When it comes to the services that event managers are expected to provide, there are many.
This starts with having the necessary contacts for all the items that will be needed, for example, if it is a wedding that is being organized, the event management company will need to have the contacts of flower arrangement services, photographers who also provide the service of a wedding photobooth in Adelaide, the contact of a hotel at which the wedding can take place or in the eventuality the consumer doesn’t want to have it at a hotel, the event manager will have to think of an innovative, alternative location. If the location is already given by the customer, for example, the beach, the event manager has the responsibility of making that concept work smoothly. In terms of other events such as birthday parties, bachelorette parties, cocktail parties etc., there may be completely different elements that the event manager will have to take into consideration. This may include sourcing for good DJ’s, photo booth hire, organizing of alcohol and making sure the event location is suitable for the event. An event manager has the responsibility of taking care of decorations, invitations, theme, catering etc., just to name a few. While some event companies themselves provide these services, others may have to outsource.
